Tuesday, August 3, 2010

Harry Potter Fans Not Too Happy with Warner Bros.

By: Hanako M. Ricks

HollywoodNews.com: Harry Potter fans had a lot to be excited about this weekend, when Warner Bros. presented new footage of Harry Potter and the Deathly Hallows at Comic-Con, the first time a Potter movie has ever been previewed at the four-day conference. Fans who were unable to attend the event were kept up to date via live updates from fan sites Mugglenet, The Leaky Cauldron and Snitchseeker, and anticipated seeing video of the footage, which we were all expecting would be released later on.

However, fans were informed a few hours later that Warner Bros. would not be releasing any of the new footage outside of Comic-Con, a decision that has left many fans feeling angry and jilted. Tweets like the following could be found online even today:

Retweet if u want to see the new Harry Potter and the deathly hallows footage from Comic Con! *ALL AGAINST WB!*
That’s so mean .. We want finally see new pics of #HarryPotterandtheDeathlyHallows !
Will you be releasing the Harry Potter & the Deathly Hallows footage shown at Comic-Con on Saturday? PLEASE DO!!
Please, please, please! We want to see the Harry Potter footage shown at Comic Con!
Am I the only #harrypotter fan who feels slighted by WB’s decision not to release the Comic-Con footage? It feels like a slap in the face

One fan has even set up a Twitition – an online petition in which supporters can sign in to add their digital signature using their Twitter account – asking Warner Bros. to release the new footage online to fans.

I think the biggest question Potter fans have right now is why Warner Bros. made the decision not to release the footage. They have not responded to any inquiries about the decision (including my own) on their official Harry Potter Twitter account, @harrypotterfilm, nor has any other mention been made of the decision in the press.

This does seem like a slight towards the fans, who have been loyal to Warner Bros. and the films, even though the movies have sometimes failed to meet the expectations of the more purist of fans, who criticize the sometimes unnecessary changes that are made between canon (book) and screen. Still, because of the love of the story, fans have always supported the studio, the films and the actors who portray our beloved characters.

Not to make comparisons in the whole “which is better” debate, but my personal opinion is that Warner Bros. should take some notes from Summit Entertainment. I believe one of the main reasons the Twilight franchise is so successful – no matter if you like or don’t like the films – is that Summit centers everything that they do in regard to this franchise around its fans. Even as they promoted Eclipse, the third installment in that franchise, they never changed their formula for how they dealt with the fans. Whether it was sneak peeks of clips, merchandise, or cast appearances, Summit made sure their fans knew how important they were. They understand that the fans are what drives the franchise and makes it bigger. Warner Bros. seems to take for granted that of course, we will all go see the films, and that they don’t need to make the same kind of effort. How I wish we could prove them wrong.

Were you disappointed that the Comic-Con footage wasn’t released, or do you think the fans are being unreasonable? Share your thoughts in the comments.


No comments:

Post a Comment